Faculty and Staff Directory

Justin Hall, Ph.D. is a tenured Associate Professor of Marketing and Entrepreneurship at Jacksonville University’s Davis College of Business & Technology. He received a doctorate in marketing from Florida Atlantic University, an MBA in entrepreneurship from Ball State University, and a BBA in marketing from Howard University.  As one of the JU’s highest rated educators, Justin helps learners cultivate marketing and entrepreneurial mindsets that emphasize profit generation, ideation, and critical thinking.  His academic research explores various aspects of marketing and entrepreneurship, including innovation, decision-making, and organizational problem-solving.  Justin’s business experiences are centered on understanding complex business ecosystems and identifying unique opportunities to penetrate.  His comprehensive knowledge of business models and strategies combined with an ability to collect and synthesize data helps companies improve performance and assess the feasibility of potential opportunities.   

Research Publications:

• Toteva, I., Savas-Hall, S. and Hall, J.R. (2023), “Major Life Events, and the Effect of a Positive vs. a Negative Self-concept on Brand Loyalty”, Journal of Brand Management, https://doi.org/10.1057/s41262-023-00334-9
• Savas-Hall, S., Koku, P.S and Hall, J.R. (2023), “Really-New Services and Perceived Risk: The Effect of Regulatory Focus”, International Journal of Technology Marketing.
• Savas-Hall, S., Hall, J.R., and Gresham, G. (2022), “Bottom of the Pyramid (BOP) Young Consumers’ Perspective of Service Industries: A Qualitative Exploration of Nigeria”, Journal of African Business, https://doi.org/10.1080/15228916.2022.2135942

• Hall, J.R., Savas-Hall, S. and Shaw, E.H. (2022), “A Deductive Approach to a Systematic Review of Entrepreneurship Literature”, Management Review Quarterly, https://doi.org/10.1007/s11301-022-00266-9
• Shaw, E.H., Pirog III, S.F., and Hall, J.R. (2020), “Household Purchasing Productivity: Concept and Consequences”, Journal of Macromarketing, 40 (2), pp. 156-168
• Hall, J. and Shaw, E. H. (2019), “Clarifying Dual-Processing for Marketing Researchers”, Journal of Customer Behavior, 18 (3), pp. 215-237.
•  Hall, J. and Shaw, E. H. (2017), “An Empirical Test of a Theoretical Model of Problem-Solving”, Journal of Customer Behavior, 16 (4), pp. 371-393.

Research Conferences:

• Hall J.R., Savas-Hall, S. and Toteva, I. (2022), “The Idea Market and the Fear of Idea Theft,” Southeast Decision Sciences Institute (SEDSI), February 16-18, Jacksonville, FL.
• Matthew, V., Lipkin-Moore, S.G., Plumblee, J.M., Arce, P.E., Arce-Trigatti, A., Lavoine, N., Lucia, L., Selvi, E., Edelen, R., Eggermont, M., Tiryakioglu, M., and Hall, J.R. (2022), “A Roadmap for the Design and Implementation of Communities of Practice for Faculty Development,” American Society for Engineering Education
• Toteva, I., Savas-Hall, S., & Hall, J. (2021). “Impatient Consumption: Influence of a Past Self on Current Buying Behavior of High-involvement Goods.”  American Marketing Association (AMA) Winter Academic Conference, Virtual, Virtual.
• Savas-Hall, S., Hall, J., and Gresham, G. (2019), “Bottom of the Pyramid (BOP) Consumers’ Perspective of Service Innovations: The Case of Nigeria, AMS World Marketing Congress, July 9-12, Edinburgh, Scotland.
• Savas-Hall, S and Hall, J. (2018), “The Role of Social Influence on Donations in Retail Stores”, 2018 AMA/ACRA 3^rd Triennial Conference, Toronto, Ontario, Canada, June.
• Hall, J. (2015), “An Historically-Based Definition of Marketing”, Conference on Historical Analysis & Research in Marketing (CHARM), Long Beach, CA., May.
• Savas, S., Hall, J., and Koku, P.S. (2015), “Consumers’ Religious Beliefs and Their Attitudes toward Cause-Related Marketing”, 6th Global Islamic Marketing Conference, Istanbul, Turkey, May.
• Savas, S., Hall, J., Koku, P.S., and Jusoh, O. (2014), “Is the Iranian Consumer Market Homogeneous or Heterogeneous? Some Preliminary Evidence”, 5^th Global Islamic Marketing Conference, Kuala Lumpur, Malaysia, April.